Packaging For Tomorrow

Sandeep Duggal asked:


Each year, a large number of business owners rely on Internet marketing to get their new business up and running or to keep their existing business going strong. Are you interested in becoming one of those business owners? If so, congratulations; it is difficult and sometimes even impossible to run a successful business without marketing for the help www.podcasting-made-easy.com. That is why it is important that you give your business all of the marketing attention that it needs and deserves.

When it comes to Internet marketing, you will find that any marketing is better than no marketing at all. Despite this, you may want to focus most of your time on innovative Internet marketing ideas. Innovative Internet marketing ideas are ideas that are fairly new. One of the few downsides to using innovative Internet marketing ideas is that since most have yet to be proven, because they are relatively new, you may not know if they are really worth or your time or your money. That is why there are a number of important factors that you should take into consideration, especially if you are planning on marketing your business while on a budget.

If you are interested in marketing your business, but while on a budget, you can still do so. The only difference is that you will have a little bit more research to do than most others, namely business owners who have an unlimited marketing or advertising budget. As previously mentioned, innovative Internet marketing ideas are ideas that are relatively new. That means that they have likely not been proved effective yet. Despite wanting to wait until they are effective, you shouldn’t. The good thing about using innovative Internet marketing strategies is that because they are new, the chances of your competition using those same strategies are slim. In a way, using innovative Internet marketing strategies gives you an edge over your competition.

Although you can get the upper hand, by using innovate Internet marketing ideas, you may find that not all ideas turned out the way that you wanted them to. That is why you are advised to be cautious when looking to implement new, innovative internet marketing ideas, especially if those ideas are costly. As previously mentioned, you are advised to give new Internet marketing ideas a try, even if they have yet to be proven. Before implementing those ideas, it may be a good idea to examine the costs associated with doing so. Although business is all about taking risks, you may not want to take a risk that you cannot afford to take for the help www.squeeze-page-profits.com. There are a number of different, affordable, Internet marketing strategies that you can use, that are guaranteed to produce the results that you are looking for.

If you would still like to have your business benefit from innovative Internet marketing ideas, but you are unsure what to do, you may want to think about hiring the services of a professional. In most cases, you will find that these professionals are referred to as Internet marketing specialists. An Internet marketing specialist is an individual who can brainstorm marketing ideas and execute them, without you having to do any of the work. What is nice about most Internet marketing specialists is that they tend to charge a flat-rate fee for their services. This means that you can get a whole Internet marketing package, which includes new and old ideas, for a reasonable fee. In addition to the fees being reasonable, you may find that the results are even better; that is because professional Internet marketing specialists are good at what they do.

Whether you choose to develop and implement your own innovative Internet marketing strategies or you rely on a professional to do it for you, your business should be able to get the marketing that it needs and deserves to have. What is nice is that you can also do it while on a budget; which is a great way to make sure that your business is a profitable one.



Kolby

SASWATI asked:


Strategic Innovation is the creation of growth strategies , new product categories , services or business models that change the game and generate significant new value for consumers, customers and the Corporation. The innovation process challenges an organization to look beyond its established business boundaries and mental models and to participate in an open minded , creative exploration of the realm of possibilities. Strategic Innovation specializes in providing a broad array of consulting services to local governments and non- profit organizations.





Strategic Innovation can be said to walk on a stair of innovation levels in the organization

Industry Development

Business Development

Product Development

Research & Development



Strategic innovation leads to either:



new business models (including a new value chain architecture), or

new markets (either by creating new ones or reshaping existing ones), or

increased value for both the customer and the company



or a combination of these three.

Drawing upon the above said, strategic innovation can be defined as:



a framework of interdependent content, process and context dimensions,

facilitating the application of creativity and innovation to strategic management

in order to enable strategic differentiation and competitive advantage,

by challenging conventional logic and redefining the companys business model, redrawing market boundaries, creating new markets and value improvements for customers and the company itself.





Consulting services generally fall into six major areas :



Strategic planning

Technology planning

General consulting services

Local Government services ,

Facilitation and

Project management





The Corporate world is exponentially dynamic and the challenges of competition

are increasing in the faster rate than the growth rate of the technology driven business. More and more companies are gradually operating in countries more than one and are dependant on technology driven business processes in one form or the other. The Companies are competing in various areas of operations, products and services. The coherence in the thought process of the top echelons of management have an important and decisive impact in terms of determining the overall value , growth and development trajectory and the overall place in the quest of attaining global competitiveness.



The practice of strategic Innovation management shall ensure the global competitiveness , overall productivity and value maximization of the firm. The well structured deliverables from a well structured team.





Strategic Innovation calls for a holistic approach that operates on multiple levels.

First it blends non- traditional and traditional approaches to business strategy, deploying the practices of Industry Foresight. , Consumer/ Customer Insight and Strategic Alignment as a Foundation and Supplementing them with more conventional approaches and models . Secondly , it combines two seemingly paradoxical mindsets: expansive, visionary thinking that imaginatively explores long term possibilities; and pragmatic, down to earth implementation activities that lead to short term, measurable business impact.



Traditional approaches to strategy and Strategic Innovation vary widely like :



i) Traditional Approaches considers a present to future orientation- takes today as the starting point. While strategic Innovation starts with the end in mind identifies a long term opportunities and bridges back to the present.



ii) Is mainly a technology process driven keeping customer satisfaction in mind while Strategic Innovation is Consumer Inspired and seeks Consumer Delight.



iii) Traditional approach assumes a rule maker /taker posture while Strategic Innovation assumes a rule breaker posture.



iv) In case of Traditional approach seek input from obvious, traditional sources while in SI seeks inspiration from unconventional sources.



Strategic Innovation also bears some differences with serendipitous breakthroughs.

Serendipitous Breakthroughs are unplanned improvements, incremental changes caused due to happy discoveries by accident while Strategic Innovation is a planned breakthrough initiated by organization.





Seven Dimensions of Strategic Innovation :



The Strategic Innovation framework weaves together seven dimensions to produce a portfolio of outcomes that drives growth. The dimensions include :



a) A Managed Innovation Process

b) Strategic Alignment

c) Industry Foresight

d) Consumer / Customer Insight

e) Core Technologies

f) Organisational Readiness

g) Disciplined Implementation





a)The Managed Innovation Process covers the sequence of activities from the beginning of an initiative through implementation combining traditional and non- traditional approaches to Business Strategy. As a team based framework the approach includes part information exchange , part exploration, part mediation, part creative invention and part improvement thereafter. The Innovation process is divided into two brad modes of thinking : Divergent and Convergent.



Divergent lies at the heart is open minded, exploratory and inquisitive , deploying

Non- traditional, creative thinking and future visioning techniques. If not impatient for short term success then the divergent mode opens the door to the possibility of identifying breakthroughs.



Convergent mode includes the traditional business tools, techniques and data analysis, potential opportunities are evaluated and prioritized , refined and then often moved through a formal decision based stage gate process until the most promising ones are implemented.



b)Strategic Alignment is the process of engaging short term leadership team, a broad cross section of the organization and key external stakeholders in the developments of a shared vision and the path forward . Strategic Alignment can be of two types: Internal Alignment and External Alignment



In case of the Internal Alignment the Internal Team of the Organisation will drive an innovative initiative while in case of External Alignment to gather insights from partner organizations by formally making them a part of the co- creation process. This is called an Extended Team which includes representatives from the organizations supplier, channel , manufacturing or packaging partners.





c) Industry Foresight is a top- down approach that explores the drivers , trends, enablers and dislocations within one or more industries. By this step an organization can develop a compelling , proprietary view of the future , enabling it to then define well grounded and pragmatic participation strategy.





d) Consumer - Customer Insight is a qualitative, bottom up approach that leverages insights into the behaviours, perceptions and needs of the current and potential consumers / customers by involving them as true partners in the innovation process. Though Consumer /customer participation in corporate strategy is unheard of , there is a tremendous opportunity in involving consumers / customers ( and suppliers and other external stakeholders etc.) as true partners in the innovation process by adopting a Customer / Consumer Insight approach. This approach is not limited to Consumer / Customer but can be extended to channel partners , employees , investors , early adopter non-users etc.



e) Core Technologies : After having a clear idea of a Consumer Customer needs it is not only essential to consider the organisations technologies but also other capabilities that are integral to success. Such competencies include intellectual property or patents, unique relationships with suppliers and partners, brand equity, speed and operational agility or unique business process . An innovation must have a tight link to core competencies. The significant opportunities by partnering , outsourcing or acquiring new technologies and competencies must be considered for innovation.



f) Organisational Readiness have its importance in the innovative or convergent stage. It mainly refers the ability to act upon and implement innovative ideas and strategies, and to successfully come to grips with the opearational, political, cultural and financial demands that will follow. The Organisational Readiness have three dimensions:

Organisational Readiness

Cultural Readiness

Process Readiness

Structural Readiness

Cultural readiness refers to the mindset and norms that allow individuals and teams to think imaginatively , to take prudent risks and to seek out, create and introduce innovative solutions.

Process readiness refers to the general business process and practices that enable functional groups to operate effectively and collaborate toward a common goal.



Structural readiness refers to the organizational structures and technologies that support innovation as well as levels of flexibility to assign available and qualified staff to high priority projects.

g) Disciplined Implementation includes transition to specific projects or programmes, technical product development and design, developing a distinctive value proposition through consumer based rapid prototyping and testing, brand development, building a business case, effectively communicating internally to gain broader organizational buy-in, developing marketing and channel strategies , defining evaluation criteria and success metrics appropriate for a new venture, developing new business processes , hiring and training and establishing feedback loops for continuous improvement to the innovation process.



The initiatives which are required for the implementation of the Strategic Innovation are :

Implementation skillsets and mindsets

Maintaining momentum

A formal project management approach

An understanding of Organisational priorities and decision making processes and a

Practical Stage Gate Process





Strategic Innovation is not an end state. It is a journey of open minded exploration ,experimentation , thinking , decision making , action , results and learning , with the cycle and then repeating. It is actually a process of learning by doing. Not all innovations may work out. But still the team working on innovation management practices should be patronized by the top echelons of management. The importance of Strategic Innovation in value maximization of a firm is very important in the light of rapid changes in the business dynamics internationally in digital economics. To conclude Strategic Innovation is an important key to attain global competitiveness and value maximization.



References :



* www.innovation point .com

* Strategic Innovation- the modern approach - V.W. Rodrique -2007

* www.strategic innovation.org

* The innovative approach of Strategic Management- Prof P. SundaramKutty , 2006



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Tags: Business Boundaries, Business Development, Business Model, Business Models, Conventional Logic, Creative Exploration, Creativity And Innovation, Differentiation, Local Governments, Market Boundaries, Mental Models, New Business, Product Categories, Profit Organizations, Value Chain