Packaging For Tomorrow

Sexy B asked:


Ok so Ive been there once when my daughter was 9m and trust me they are so much better that Picture People… Ive spent over a couple hundred dollars on like 10 pictures I have of her from birth through 6m. Ok well anyways I can’t remember how you get the free cd, it’s to late to call them and a friend of mine is going in the morning before we can call… and Im curious is it with buying the 9.95 package or is it for spending a certain amount of money… Im just trying to remember because she’s curious what she should do and wondering if she wants to use hers or her husbands card if its gonna be a big purchase… Ok well get back to me soon and thanx a lot.

Gary

sam fergusson asked:


Most people probably did not think immediately about the packaging when they started working on a product, and instead focused only on their product, trying everything to make it better. But what people need to realize is that packaging is actually a big challenge when trying to sell retail products since it is there to catch the eye of the potential buyer and will certainly help to sell if done properly.



One thing you can actually do is look for products that sold well hugely thanks to their packaging. You can actually learn a lot buy looking outside your industry.

By doing so, you will soon realize that it is vital to think about the packaging right at the beginning of the process. Whether you are working on a new MP3 player or a disk, you need to focus on CD packaging or DVD packaging or of course any other products packaging. A lot of different companies tend more and more to think about the packaging from the beginning and include it as an important part of their business plan.



So, by looking at your competitors or other companies outside your industry, you should be able to see the following about your packaging strategy:

First of all, you need to really focus on the packaging from the beginning and spend a proper amount of money on it.

Then, you also need to stay in line and consistent with what you are already offering. Consumers might get confused if your product lines have got too different packaging.

As said above, look at your competitors to see what they have done and benchmark from them.

In the end, always remember that doing simple usually works much better than going into a complex packaging.

Innovation is good though and going for an innovative packaging, even if risky can get great results. If you think a fun packaging could get your customers too confused, you can still go for something reusable that will please people that are into recycling for example.



You also have to keep in mind that the packaging is the first thing people will see of your product and as a result they will judge it by the packaging before using it. That is one more reason to get the packaging right, whether it is for CD packaging, DVD packaging or any other kind of packaging. So you need to make sure that you get your packaging done by professionals to have a perfect result.





Brett