Packaging For Tomorrow

R. Lawrence Anderson asked:


With so many resale rights packages out there, how do you choose one? It’s a good question, and that’s what we’re going to focus on in this article.

By the way, if you are not familiar with resale rights packages here’s a brief explanation. Generally speaking, a resale rights package (also called reseller rights package), allows you to “resell” digital products such as ebooks, special reports, or software for example – and keep all of the profits for yourself.

The best starting place when it comes to choosing a resale rights package is to develop a criteria. There are a number of criteria you can use when shopping for resale rights package. Here are five to get you started:

1) Price. Does the resale rights package fit your budget? There are resale rights packages out there for a one-time payment of around $35-$67. Keep in mind that these are just general numbers – you can find prices that are higher or lower than these when it comes to resale rights packages.

2) Information products. Does the resale rights package include products that cater to your niche? If so, are they quality information products?

Also, if the resale rights package offers “private label rights” this can be a big plus. In general, private label rights allow you to modify the content of the information product, list yourself as the author, and even change the title of the product. In other words you can begin creating your “own” information products quicky and easily.

3) Sales tools. Does the resale rights package come with a pre-made website and professional sales copy for each information product that you can upload and use.

Another important sales tool is bonuses. Does the resale rights package include bonus products that you can include with your main information product? This is very important. Why? If there are others selling the same product, you want to be able to include some bonuses with your offer that makes you stand apart from the crowd – and ideally results in more sales.

4) Restrictions. Prior to purchasing any resale rights package, you will want to find out what (if any) restrictions the reseller license comes with. For example, some ebooks must be sold for a minimum price. Another restriction may say that the ebook cannot be given away as a bonus.

5) How old is the information product? Ideally, you want to aquire a newer resale rights product. The reason being is that the older it is, the more commonplace it may be on the internet – especially if the publisher and other resellers have promoted is aggressively. That means more competition. How can you find out? Simply do a search for it on one of your favorite search engines and see how many times it appears.

In this article we looked at five criteria you can apply when shopping for a resale rights package. Hopefully you will be able to use them, in addition to any other criteria you come up with, to find the reseller rights package that’s best for you.

Copyright 2006 Innovative Solutions Publishing, Inc. All rights reserved.



Evangeline

Joseph Gilharry asked:


How many people are earning a huge living off of master resell packages and how you can have one of your sites up and running in no time.

Resale packages have made a come back in recent months and now you will be seeing all sorts of these packages. They range from info products to software and of course the latest big thing PLR (private label rights) articles. There is a good amount of money to be made from these packages but you need to know exactly how to do it. Sadly many do not and the package that they paid for just sits around collecting cyber dust instead of money.

What is a resale package? These are packages of products that come with master resell rights and allow you to resell them as free bonuses or package with other products. They often come with their own ready to go websites and sales letters.

How do you find these resale packages? You can go onto Google and look up resale right packages. Choose any that are relevant to your industry. They will usually be membership sites with a monthly subscription fee.

Choosing a good resale package: Be careful what you are buying. Some packages have just one or 2 decent products and the rest is just junk. Others are selling stuff that has been around too long and is virtually valueless as a saleable product. Be very sure that the products fit your market and type of business you are in. Also be sure that the products have a good sales letter template that you can set up easily, either on your website or stand alone.

Setting up your website: Try to get a package that includes sales letters for the products, as these are the most time consuming and critical part of selling. There are 2 ways that you will be able to profit with these packages:

Put all or some of your resale products into a special bonus package and sell with one of your original products. For example an e-book you have written or software you have developed.

Make sure you have 1-2 good quality high demand products in the package that you can use as your main sellers and package them using other products as bonuses.

Set up your sales page with your payment links. Papal is a good processor to start with, as it is free and easy to use. You can also use Clickbank. This will have a $50 set up fee.

Remember to set up an affiliate program to help you sell more You can do this with Clickbank, couple this with joint ventures to really jumpstart your sales. You can set up JVs with publishers and related businesses.

Ways to make money with resale packages:

Membership sites: You can set up a membership site of your own and offer resale products and packages. Add a subscription newsletter for added profit and member interest. Add good resources and interesting up to date original articles to keep members interested and encourage them to renew their subscriptions. There are plenty of places to get advice and software to set this up if you look up membership sites in your industry on Google.

Free giveaways-increase subscribers with a free gift: Choose a couple of your products from your package to use as free giveaways to your visitors as an incentive for signing up for your free newsletter.

Viral marketing: Use a good e-book from the package as a free giveaway on your site. This will be good for viral marketing. Remember to make sure the e-books will grant you branding rights. You want to be promoting your links not somebody elses.

There is a lot of money in resale packages when you use innovative ways to market them. These are just a few starters to get you up and running quickly. The main thing to remember is to research the packages well before you buy into them so that you are offering quality products that are high in demand for your market. In this way you will be well on your way to making a profitable business using resale packages.



Reina