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Is anyone familiar with UPS Mail Innovations?

Written by packagin on January 31st, 2009

packaging innovation
Slassy Girl asked:


I ordered some things Walmart.com and they are being shipped via UPS Mail Innovations which I am not familiar with and the package is taking FOREVER to arrive. Can anyone tell me about UPS Mail Innovations?

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Packaging Design

Written by packagin on January 27th, 2009

packaging innovation
Glazer+Kalayjian asked:


We have come a long way since wooden barrels and woven bags were used as packaging for products. Globally the packaging industry is worth over $400 billion, with companies actively investing their resources into new product development and packaging design innovation to drive growth within their industry and increase their market share.



Packaging often offers one of the last opportunities to influence the purchasing decisions of consumers in a store setting, therefore on a basic level, the better the packaging, the greater the chance that consumers will buy your product.

Effective packaging should:

* Generate visibility and consideration for your product (above others) at retail outlets;

* Help shoppers to select the right product/variety/brand easily;

* Communicate key product information, product benefits and directions for use;

* Generate purchase (and interest in future purchases);

* Generate an emotional appeal to the client, so they search out your brand, and become loyal to the brand.



Glazer+Kalayjian has almost 30 years of experience serving the packaging, marketing and branding design needs of clients globally, through an array of services that support and simplify the design, creation and execution of consumer brands worldwide. We are adept at creatively developing and executing a wide range of end-to-end solutions, whether it is for a new product launch or a re-packaging exercise, that will work in harmony with the brand, and create synergy with your brand strategy.

Services available to our clients include:

Design Research and Trend Watching:

Glazer+Kalayjian frequently meets with partners from around the world to discuss, trends, forecasts, and compare learning and business solutions. Clients benefit from the wealth of shared knowledge from different countries and cultures around the world. We can watch trends developing and emerging in different markets around the globe, and evaluate them on a local and international level, long before deciding whether to implement them in local and/or global markets.

Strategy:

At Glazer+Kalayjian, we think your brand name should not only create new logos, but also new markets. Using our organization, creative thinking, customer research and our R&D initiatives we want to steer your company ahead of the pack. As a result, every Glazer+Kalayjian project begins by stimulating discussions between your client, the market place, the distributor, and the consumer.

Idea Generation:

The best strategic packaging design solutions begin with a brainstorming or mind mapping session. Starting with a competitive analysis, background research, the clients objectives and positioning strategy, we begin uncovering innovative solutions that solve any merchandising and point-of-sale issues and build brand equity.

Packaging Design and 3D Modeling:

Our packaging and modeling teams offer implementation and art preparation using state of the art digital technology.

Digital Keyline:

In the creation of a keyline, the art file speaks the details for each individual job. The ultimate goal is to attain design standards and colors specific to each brand.

Production Art:

Creating production art from design files requires the adjustment of files to match the desired printed outcome. During this process, we work with rounds of color exploration and design adjustments.

Photo Composition and Retouching:

We can digitally alter any image, including matching preexisting images or colors, or creating a new image from several separate images (composition).



Implementation and Roll-Out:

Often, we are charged with implementing a brand design strategy across many SKU’s. We are able to implement art across a line of products under the same brand architecture while holding true to the visual brand design specifications across different types of packaging.

File Preparation for Print:

We can prepare files for a large print runs, and ready master files for final separation and print. The final electronic files will include all the necessary data to ensure a successful print run. A member of staff is always present for on-press supervision, to review the project with the plant, check the samples, and to review the proofs.

Technical Drawings:

Using information from ideation and brainstorm sessions, our designers move into technical drawings to review feasibility, ergonomics and creativity of each idea. This stage allows us to test ideas, and our clients to visualize ideas as they take on 3D virtual forms. We can wrap any form with graphics and colors to create photorealistic visuals.

Mix 3-D with Reality:

Often, a client wants to use existing photography, but redesign packaging graphics. To solve this problem we would build a 3D model of the packaging and apply new graphics to the model. Next, we match camera angles and lighting of the original photo and produce the new image.

Rendering:

Rendering is the final step, where the computer processes all the data and takes a “virtual photograph” of it. The resulting image is produced as an Adobe Photoshop file that can be used across different platforms.

Technical Drawings:

Using information from our idea generation sessions, our designers create technical drawings. This stage allows us to test ideas and feasibility, and our clients to visualize the packaging as the ideas take on 3D forms, that can be wrapped with graphics and colors to create photorealistic visuals.

Comp Capabilities:

Our comp capabilities are unparalleled. From a simple box comp to large scale heros, our innovative techniques are the key to meeting any packaging prototype challenge. Our comps provide clients with an exact replica of their product packaging using custom colors and substrates. These packages are flawless and free of extraneous graphic elements that may detract from the brand message. Clients use our comps and mock-ups for:

* Design approval

* Packaging prototypes

* Hero packaging for advertising

* Sell-in to the trade

From concept to implementation and production, Glazer+Kalayjian offer services and solutions that are tailor-made to match the individual needs of each client, though strategic brand design and development and expert knowledge. Types of packaging we have produced for our clients include:

* Shrink-wrap or overwrap

* Transfers and Decals

* Bottles and Labels

* Waterproof Labels

* Boxes and Cartons

* Clamshells and Blisters

* Bags and Pouches

* Cans and Tubes

* Conical Shapes

* Cups and Tubs

* Displays/Point of Purchase

* Presentation Boards

* Oversize/Miniatures

Packaging Design Research:

Any new packaging design, or significant change in an existing package, should always be subjected to the scrutiny of objective feedback through a number of research methods. As marketers seek a return on investment from re-packaging initiatives, research becomes increasingly important. Research helps to evaluate packaging systems across different forms/structures and retail environments. What works in one retail outlet may not work in all. It is also valuable to speak with retail personnel, to understand the implications of alternative packaging structures on merchandising and retail presence, and evaluate point of sale materials and promotions. Some consumer goods clients find that it is worthwhile to conduct ethnographic research, to observe people transporting, using and storing packaging within their homes. Please contact us for your packaging design research needs.

Collateral Materials:

Marketing materials, or sales collateral materials are used to support the sale of your products. At GK we can develop, create and produce a wide range of collateral materials, including:

* Sales brochures and other printed product information

* Posters and signs

* Visual aids and PowerPoint templates for use in sales presentations

* Point of sale materials

* In-store marketing materials, such as gondolas, floor splashes etc.

* Websites, search engine optimization and internet advertising

* Sales scripts

* Demonstration scripts

* Product data sheets

* Signage (external and internal)

* Vehicle signage

GK has a proven track record over three decades of understanding and supporting the creative needs and complicated production challenges facing our clients around the world.

Please contact us with your packaging design project needs.



Ivan

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What is President Obama doing to stimulate small business? Innovation grants? Loan surety? Sustainable proce?

Written by packagin on January 23rd, 2009

packaging innovation
Freedom’s Oracle asked:


ss design money?

What is being added to the “bail out” package to stimulate small businesses?

Are there incentives which don’t require being connected, but rather are decided by merit?

Lorelai

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Holiday Packages: Chill Out With Your Family

Written by packagin on January 23rd, 2009

packaging innovation
harish asked:


Holidays are the time when everyone wants to have fun and enjoyment. One wants to spend some quality time with his or her friends and relatives during those days. The holidays bring the opportunity to give relief to your tired mind and soul and bring new energy to make you work with better efficiency. The present day tourism industry has totally changed and the number of people visiting different places has increased significantly in recent times. There are many factors behind this growth like the emergence of new market players, increasing competition, favourable government policies, etc.

The holiday packages offer the opportunity to enjoy different places all over the world in a cost effective way. There are a few things that should be taken care of before choosing a package. A comprehensive planning is very important and therefore one should make advance reservation for transportation and accommodation to go his or her desired place. One should also study about the customs and culture of the place to be visited so that he or she could enjoy the holidays. The travellers should also take all the precautionary steps to ensure the safety of their belongings.

Internet is the source from where all kinds of information can be availed. One can easily find out the travel package offers on different websites. The search engines can also be very helpful in case someone is not aware of the particular portals where such deals are offered. These sites provide enough information and facilities to the tourists. Many websites offer the cheap holiday packages to the travellers. These packages enable the tourists to make their plans in a better manner. Some of the most visited locations in the world are Switzerland, India, London, Paris, etc. A lot of historical monuments are present at these places.

The travel package which provides the most lucrative offers and convenience to the customers becomes popular in the market. Earlier, one had to go from one agent to another to find a suitable deal. The scenario is changed now and anyone can easily find out the official and festival packages as per his or her requirements. All kinds of deals are available on these sites. Many travel planning companies offer to-and- fro packages to the tourists so that they could plan accordingly. The last minute travel deals are also getting popularity these days as many of us are not great planners. The plans get reshuffled in the last moments and thus such packages prove to be of great help. A number of last minute travel deals are available to the tourists these days.

Many holiday plans include accommodation, local transportation, entertainment facilities and much more. The sight seeing charges are also paid by many travel companies. These plans give complete packages to the tourists and they can have full fun and enjoyment. Before going for a holiday trip, the travellers should take care of certain things. The passport and visa formalities should be completed well in advance in order to avoid any administrative problems. They should also study the lifestyle of the residents of the destination country. It will help them in understanding the local culture and enjoy their time. Learning traditional music and dance of the local places could prove to be a great idea.

The holiday packages have become a lot cheaper in the present times. The offers and deals given with such packages are very lucrative and beneficial to the tourists. These are quite affordable as they come with EMI facility. One has the liberty to pay the overall holidays expenditure in installments. Many other financing options are also available to the travellers through which they can make their holidays even more enjoyable. Overall, the holiday plans are becoming very innovative these days. A lot of lucrative deals are expected to come in the near future.



Pamela

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More New Innovations From Dish Network

Written by packagin on January 23rd, 2009

packaging innovation
David Johnson asked:


If you havent been keeping up with some of the new technological innovations that Dish Network has been coming out with, then you might not realize how fun satellite TV can be to watch now. While their competitors have been content to sit back and offer their same product as it is, day after day, the research engineers at Dish Network have been exploring new ways that you can take advantage of the great TV programming technology that satellite TV programming is.

One thing that Dish Network has for you is called Pocket Dish and it is a handy little device that is small enough to fit in your shirt pocket. What it does though is nothing small though, because it will hold hours and hours of you recorded movies, programming and video games on it. You simply plug it into the free VIP receiver that Dish Network gives you with the rest of the free satellite system that you get and transfer all your recordings onto it. You can then walk out your door with all your great Dish Network programming on it to play on any TV set that you wish.

Its a great tool for someone that is in the teaching profession, because they can record the great educational programming that Dish Network has and then use Pocket Dish to take it all into their class room for their students to watch, also anyone who travels on the road for business can use it to take all of their favorite programming with them.

Dish Network also recently launched Mobile Dish and it is a revolutionary new satellite TV system for recreational vehicles that has one-hundred channels of programming on it right now and more planned in the near future. Mobile Dish uses a state of the art, low profile antennae to receive satellite TV programming while the RV is traveling down the road, which is something that RVs with satellite TV systems in them have never been able to do before.

There is no need to fuss with a satellite dish with Mobile Dish; because once the antennae is installed you never have to touch it again. On the open highway is where satellite TV programming is needed the most and the last place it is needed is when the RV travelers reach their final destination but that is just how the RV satellite systems of the past worked.

With Dish Network you also get free Sirius satellite radio programming with your programming package and that is for your home and also your car, truck or RV. The great thing about Mobile Dish and Sirius satellite radio in your RV is that you can now access both the weather channel on the satellite TV and weather programming on the satellite radio. These to weather information channels at the drivers finger tip makes for a far safer trip out on the road. You can find out more about all of the new innovations Dish Network has to offer by contacting them online.

Written by David Johnson. Find more information on satellite tv as well as dish network specials



SBSSERVER-1SPS:

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Who needs a private sector when we have a Clinton make our health-care choices?

Written by packagin on January 22nd, 2009

packaging innovation
mission_viejo_california asked:


Who needs a private sector when we have a Clinton make our health-care choices?

The new Hillary health-care plan is very different from the old 1993-1994 Hillary plan. It is far slyer, and far cleverer, far more well-packaged. The same arguments that applied to the old Hillary plan do not necessarily apply to the new plan. But the new health plan ends up in the same place as the old health plan with the government running everything.

Here are the primary problems with the new Hillary health plan:

What Entitlement Crisis?
As everyone should know by now, our nation faces a dramatic entitlements crisis that will play out over the next 30 years. Federal spending has been hovering in a fairly stable manner, around 20-percent of GDP (Gross Domestic Product), for over 50 years now, since the early 1950s. But the Federal governments own official projections show that over the next 30 years or so, federal spending will soar to 40-percent of GDP, requiring total federal taxes as a percent of GDP to double. This is due to the exploding costs of the entitlement programs we already have, primarily Medicare, Medicaid, and Social Security.

Hillary Clinton and other Democrats respond to this overwhelming crisis by proposing that we not reform any of the existing entitlements. Rather, they suggest that we endorse massive new entitlements, including for instance, National Health Insurance. Policy suggestions like this force one to wonder, are the democrats numerically illiterate?

The Individual Mandate
Hillary Clintons plan starts out very simply: she will mandate under federal law that everyone in America must buy health insurance, and by this she supposedly achieves universal coverage. The catch, of course, is that once you start down the road with this mandate, you end up with government-run health care.

If you are going to require people to buy health insurance, then the next question which follows is, exactly what do they have to buy to fulfill this requirement? Suppose they buy the Fraternity Plan that pays only for unlimited beer and pizza during the weekends? Have they satisfied the requirement?

The serious point is if you are going to require people to buy health insurance, then you are going to have to specify exactly what health-plan people will have to buy to satisfy this requirement. So the government has gone from telling you that you need health insurance, to telling you what kind of health-insurance coverage or plan you must have. And with Hillary, we can assume that this will be no basic, minimum plan. But Hillary continues to insist that this is not government-run health care.

And this, of course, is only the beginning. Special interests will swarm to get their favored coverage in the required plan. People will merrily get used to billing everything in the plan to the insurance company. And costs will rise.

People will start complaining that they cant afford paying for this costly coverage, and whining that the government must do something. The government itself will already be paying for a lot of this coverage, and budgets will therefore explode.

So the government will do something to control costs. It will start rationing. It will start telling people what services and treatments they can have, and when. It will start delaying access to new innovations. It will squeeze payments to health care providers so much that the providers will start rationing what they provide. Government guidelines will start dictating to these providers that they ration care, and how to do it. After a while, people start to realize, hey, we have government run health care.

Dont doubt it. This is exactly what happens with every other country that tries to mandate or provide coverage through government. They realize ultimately there must be some way to control costs. There is no market in these plans to control costs. So the government must do it through the only alternative rationing. Indeed (we will see below), Hillarys plan already includes the machinery for this rationing.

It doesnt help that a small band of too clever conservatives have been supporting just such an individual mandate since 1993-94, when broad objections from conservatives defeated their plan. Congratulations to these folks today. Hillary Clinton has adopted their plan, just as they were forewarned.

The Employer Tax
Since workers would now have to buy insurance under the Hillary plan; employers would have to pay for it wherever possible. All large companies would be required to provide health coverage for their workers (a plan, again, specified by the government), or pay a tax to the government. Already paying among the highest corporate tax rates in the industrialized world, this is just what our corporations need another tax. Once the politicians get used to raiding this corporate cookie jar, the tax will soon be higher than the corporate income tax. When that tax burden leads to unemployment, no problem, we will just raise taxes on the rich again, and pay for more welfare. All of this will just improve the economy, the Clintons promise.

The Refundable Tax Credit
Where employers dont pay for health coverage, the government will. Hillary proposes a refundable tax credit for the purchase of health insurance that will leave workers paying no more than a specified percentage of their incomes for the coverage. Hillarys campaign is already calling this A Net Tax Cut for American Taxpayers.

The problem with this is that the bottom 40-percent of income earners do not pay any income taxes, and the middle 20-percent now pay for very little (this is the end result of all those Republican tax cuts for the rich all these years). But the tax credit is refundable, meaning that if you dont have enough tax liability to take advantage of the credit, the government will still send you a check for the entire credit. So the tax credit here is not giving you back your own tax money. It is giving you back other peoples tax money. So this is not, in fact, a tax cut. It is a new spending program, a new entitlement program, in fact.

We already have a huge program called Medicaid to pay for health coverage for people who are too poor to pay for it themselves. The federal government is now spending close to $250 billion on this program, in addition to probably another $150 billion from the states. And these costs are just projected to explode and explode again over the next 30 years. In other words, we already cant afford the Medicaid program as it currently stands. But what Hillary is proposing with these tax credits is a massive expansion of it. And we are back to the democratic chimeras again.

Unfortunately, some conservative Republicans have recently toyed around with the idea of refundable tax credits for the purchase of health insurance as well. They have rightly been trying to change tax code incentives to get workers to own their own health insurance rather than relying on employers. Realizing, however, that the tax changes would do nothing for at least half of all workers who now pay little or no income tax, they have been considering various refundable plans to expand the help to lower income workers. The fallacy here is trying to provide assistance to the poor, and to low income workers, through the tax code. This is what Medicaid is for, and lawmakers should focus on helping those with lower incomes through reforming that program.

But Hillary is not done with the refundable tax credits. She would provide such credits as well to small businesses who buy health insurance for their workers, paying for as much as 50-percent of premiums for firms with fewer than 25 employees. And she would also bail out big companies, who are now being crushed by foolish past promises to pay for health insurance for their retirees, with still more tax credits. In return, corporate big shots from these companies publicly intone that indeed, it is time for national health insurance. A better solution would be to just have the government take over these already socialized companies and finish running them into the ground.

Government-Run Health Care
Hillary wisely calls her plan the American Health Choices Plan. Accordingly, everyone will be free to choose one of the health insurance options in the Federal Employee Health Benefits Plan. But how is this not government-run health care? No company gets on the list of plans in the FEHBP without first complying with a host of federal requirements and controls. Thats alright when the government is providing insurance for its own employees. But should we be treating all workers in the economy as if they are government workers when it comes to health insurance? Is this not precisely what is meant by excessive government control?

While the FEHBP embodies good policy for the federal government dealing with its own employees, excessive rhetoric from the original designers of that system (about how it is a model for all health insurance) has now brought us to the point of believing that all workers in the private economy ought to be treated as government employees when it comes to health care.

Hillary will also provide, as another option, the choice of a completely government run, government financed health insurance plan. Why? And, again, how is this not government run health care? Moreover, how benign will this plan really be when she is done subsidizing it up the kazoo, and driving all the private plans out of business with her blizzard of regulatory requirements?

Bye, Bye Private Insurance
Hillarys plan will also impose guaranteed issue on all private health-insurance plans. This means that insurers cannot reject anyone for their insurance, even on the grounds that the patient is already woefully sick and costly. Moreover, insurers wont be able to charge more costly patients higher premiums.

Effectively, this would necessarily end any real private insurance in America. Under these requirements, companies are no longer insuring health costs, they are simply financing health costs. Health insurers would be like fire insurers who are required to issue new policies at standard rates to those who show up to buy coverage after their homes have already caught fire. Clearly, this is unworkable.

Hillary says the insurers are supposed to be in the business of spreading the risk, not cherry picking the most healthy. But when someone shows up to buy health insurance with cancer and heart disease, we are no longer talking about risks. We are talking about payout. This is not an insurance business.

Rest assured, moreover, that the healthy with health insurance do not want to see the risks of the irredeemably unhealthy spread to them. Those without health insurance who have become uninsurable can, and should, be served through other means, such as state uninsurable risk pools that do not involve trashing the health-insurance system for everyone else. But trashing the private health-insurance market is exactly what Hillary and her allies advocate.

Rationing
Finally, there is the Best Practices Institute, which should be called the Ministry of Truth for health care. These folks will study all sorts of medical care, issue protocols, and standards for what is the best way to treat this or that. And dont expect any insurers anywhere, public or private, to pay for anything other than what these folks say is the best practice. To oppose the Institute, of course, would just be to pay for waste and inefficiency.

So this is the ideal mechanism for imposing the inevitably necessary rationing. New, expensive medical breakthroughs will be overlooked, or delayed. If your doctor has a brilliant insight on how to treat you, no problem. All you have to do is go to the Best Practices Institute in Washington, explain why this treatment is the right one for you, and get the regs changed. In this brave new world, life insurance will be a lot more valuable to people than health insurance.

Insurers, now all under the control of government, will also impose rationing by squeezing reimbursements to health providers, with the limited funds the new system will allow them, until the providers themselves cut back. This is what the government already does with Medicaid, and increasingly with Medicare.

And there is so much more. In Hillarys three speeches and three papers on her website, she outlines dozens of new health care requirements in her new system, which will not be government run. The government is all wise and all knowing, and just needs to make sure the rickety old health-care system gets it all right, as it is dragged into the 21st century.

And when Hillary gets done with those fascist drug companies, you can forget about any new breakthrough drugs coming to market in the future, running up costs.

But remember, the system is not government run, and dont let those nasty Republicans tell you otherwise.

SBSSERVER-1SPS:

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TV Packages: Enjoy Your Favourite Channel

Written by packagin on January 21st, 2009

packaging innovation
Alden Jerry asked:


Television packages are in great demand these days because of their attractive offers. With the arrival of digital TVs, a host of companies have come into the markets to capture the emerging opportunities in this sector. It sounds very interesting that the television sets are offered with DVD recorder, TV stands and warranty schemes. Such schemes make the shopping experience more enjoyable.

The TV packages are useful for the large families. A number of family plans are also offered these days that are full of attractive benefits. A lot of movie channels can be watched free of cost under these packages. One gets high quality pictures and sound with the latest TV packages deals. The television channels provided under such deals are not only meant for the children but also for the adults and the older persons. If you want to watch a movie, many film channels are also available free of cost.

Direct TV packages are popular in the UK markets. It provides the users almost 45 channels featuring a variety of entertainment programmes. You can also watch the local channels and get the digital picture quality and sound. There is no need to purchase any additional equipment or pay startup costs. Some of the TV packages provided by this company are Choice Xtra, Plus DVR, Premier, Family, etc. The users can enjoy the best in movies, music, sports, specialty programming. Specific channels like Biography, PBS KIDS, Sprout and History International are also available with the packages offered by this company.

One can find several tv packages in the UK markets. A number of cheap TV packages are also available which offer the customers many benefits. Several online shopping websites have come into the markets that give the users opportunity to avail the innovative plans at nominal prices. Free trials for limited time period are also offered by some of the companies on these shopping portals.

On the whole, the TV packages offered these days have benefited the customers in various ways. Now, one can watch as many as 200 TV channels with great picture quality. The TV packages deals are available under different monthly rental plans as well. One needs to choose the appropriate plan as per his or her requirements.



Deborah

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Professional SEO Packages and Submission Packages From Qsubmit

Written by packagin on January 19th, 2009

packaging innovation
Nick Naylor asked:


Websites are not a one-shot deal. They have to be updated each time to comply with the demands of users. But websites who cannot cope need the professional SEO packages offered by professional online marketeers like QSubmit.

The professional SEO package is comprehensive and inclusive. This includes keyword analysis, banner design and banner advertising, revival of expired domains and other strategies to suit the needs of your website from SEO analysis to innovative solutions.

Analysis starts with your website not getting the desired targeted traffic. It doesnt

get a better ranking in the search engine listings. Your website is not using search engine optimizations thus it does not convert into sales or new customers. Content is not exactly strong and competitive. If your website has some of this spy ware you qualify to get a professional SEO packages from QSubmit.

But if in the event that your website does not conform to the initial correct submission of your website a submission package is in order. The manual submission and PR link service of QSubmit can do the very job with expertise and ease. The firm is quite adamant on the submission of your website to major search engines where you are put under the correct category and confirm the submission directly via your email.

The search engines are your best tools in getting the targeted traffic. Thus the survival of your website solely depends on being listed with the major search engines. Even banner advertising and all other forms of media cannot compete with the search engines listings.

It becomes a necessity to be ranked highly with Google, Yahoo, MSN and other major search engines. Initially, it is always best to put your best foot forward. Going for correct submission package would mean hitting it right. Traffic would then become congested. ROI is nigh.

Submission packages differ as in professional SEO packages. There is always a variation because not all problems are alike. This will help you achieve a listing in the major search engines and directories. It has been said that visitors are more likely to buy a product as a result of finding a site through the search engines rather than from banner advertising.

Once you have determined you have problems concerning your website it is high time that you take a better look at an SEO professional. QSubmit is your friendly qualified SEO help. The firms service includes search engine optimization evaluation and reports the virus and presents no frills price of SEO strategies.

Thorough reports covering all details of the works will be sent to you as you will always be informed anything that concerns your website.

QSubmit creates a plan with all the details you will need in prices that are reasonable and realistic. Your chosen package will be yours when you will agree on the terms of payment.

Think SEO when starting your online business. This is one of the most important aspects of the World Wide Web. Your website cannot stand a chance without SEO.



Aidyn

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How Packaging Can Reduce Transportation Costs

Written by packagin on January 19th, 2009

packaging innovation
Edith Wright asked:


In the competitive manufacturing world, new, innovative products are constantly being introduced that are designed to save users enormous amounts of time and effort. And manufacturers of consumer goods are not the only industry trying to win the title of Most Innovative. Even business-to-business organizations, like the vendors who supply materials to manufacturers, have entered the game with products that aim to help manufacturers realize significant savings.

The packaging industry has also put its hat in the innovation ring, and with great success. For example, a relatively recent innovation, corrugated plastic, has taken the packaging industry by storm, and manufacturers are just now starting to realize the products benefits. Plastic corrugated is a durable material designed to replace the conventional paper, or cardboard, corrugated products which once dominated the packaging industry. Corrugated plastic is formed when two plastic liners are fused together on either side of a sheet of wavy plastic known as fluting. Together, these three layers create a weather- and chemical-resistant material whose properties offer a superior alternative to traditional packaging methods.

For manufacturers, the benefits of plastic corrugated are plenty. Just take a look at this list of how corrugated plastic can help manufacturers save resources:

Plastic corrugated will outlast cardboard corrugated by 20-40 times and can be used over and over, so manufacturers have to replace fewer cartons, resulting in significant cost savings in both obtaining new cartons and disposing of the old ones. Corrugated plastic is stronger than cardboard. Product test results have shown that it has a tensile and tear strength over twenty times greater than paper, guaranteeing manufacturers that their product is better protected and more likely to arrive at its destination unharmed. Plastic corrugated can be fused together in a process called sonic welding; resulting in unique sizes, shapes and designs. This process can be employed to produce custom-fitted products that meet an individual manufacturers specifications. Corrugated plastic is available in 14 standard colors and can be printed, so even when a product is in shipment, the manufacturer can maintain brand identity. Plastic corrugated is lighter than cardboard, so it costs less to ship. Plastic corrugated is inert to nearly all acids, chemicals, detergents, grease, and oils, is UV-resistant, and can withstand temperature extremes from 17 degrees Fahrenheit to 230 degrees Fahrenheit, making it the best packaging product for many industries. Corrugated plastic is 100% recyclable and environmentally friendly, enabling manufacturers to adhere to the many new environmental laws being enacted all over the world.

In closing, plastic corrugated returnable packaging offers numerous advantages over paper corrugated expendable packaging. As decision makers are being pressed for cost savings, sometimes an evaluation of their packaging will yield unexpected and positive results.



Haley

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Strategic Innovation

Written by packagin on January 19th, 2009

packaging innovation
SASWATI asked:


Strategic Innovation is the creation of growth strategies , new product categories , services or business models that change the game and generate significant new value for consumers, customers and the Corporation. The innovation process challenges an organization to look beyond its established business boundaries and mental models and to participate in an open minded , creative exploration of the realm of possibilities. Strategic Innovation specializes in providing a broad array of consulting services to local governments and non- profit organizations.





Strategic Innovation can be said to walk on a stair of innovation levels in the organization

Industry Development

Business Development

Product Development

Research & Development



Strategic innovation leads to either:



new business models (including a new value chain architecture), or

new markets (either by creating new ones or reshaping existing ones), or

increased value for both the customer and the company



or a combination of these three.

Drawing upon the above said, strategic innovation can be defined as:



a framework of interdependent content, process and context dimensions,

facilitating the application of creativity and innovation to strategic management

in order to enable strategic differentiation and competitive advantage,

by challenging conventional logic and redefining the companys business model, redrawing market boundaries, creating new markets and value improvements for customers and the company itself.





Consulting services generally fall into six major areas :



Strategic planning

Technology planning

General consulting services

Local Government services ,

Facilitation and

Project management





The Corporate world is exponentially dynamic and the challenges of competition

are increasing in the faster rate than the growth rate of the technology driven business. More and more companies are gradually operating in countries more than one and are dependant on technology driven business processes in one form or the other. The Companies are competing in various areas of operations, products and services. The coherence in the thought process of the top echelons of management have an important and decisive impact in terms of determining the overall value , growth and development trajectory and the overall place in the quest of attaining global competitiveness.



The practice of strategic Innovation management shall ensure the global competitiveness , overall productivity and value maximization of the firm. The well structured deliverables from a well structured team.





Strategic Innovation calls for a holistic approach that operates on multiple levels.

First it blends non- traditional and traditional approaches to business strategy, deploying the practices of Industry Foresight. , Consumer/ Customer Insight and Strategic Alignment as a Foundation and Supplementing them with more conventional approaches and models . Secondly , it combines two seemingly paradoxical mindsets: expansive, visionary thinking that imaginatively explores long term possibilities; and pragmatic, down to earth implementation activities that lead to short term, measurable business impact.



Traditional approaches to strategy and Strategic Innovation vary widely like :



i) Traditional Approaches considers a present to future orientation- takes today as the starting point. While strategic Innovation starts with the end in mind identifies a long term opportunities and bridges back to the present.



ii) Is mainly a technology process driven keeping customer satisfaction in mind while Strategic Innovation is Consumer Inspired and seeks Consumer Delight.



iii) Traditional approach assumes a rule maker /taker posture while Strategic Innovation assumes a rule breaker posture.



iv) In case of Traditional approach seek input from obvious, traditional sources while in SI seeks inspiration from unconventional sources.



Strategic Innovation also bears some differences with serendipitous breakthroughs.

Serendipitous Breakthroughs are unplanned improvements, incremental changes caused due to happy discoveries by accident while Strategic Innovation is a planned breakthrough initiated by organization.





Seven Dimensions of Strategic Innovation :



The Strategic Innovation framework weaves together seven dimensions to produce a portfolio of outcomes that drives growth. The dimensions include :



a) A Managed Innovation Process

b) Strategic Alignment

c) Industry Foresight

d) Consumer / Customer Insight

e) Core Technologies

f) Organisational Readiness

g) Disciplined Implementation





a)The Managed Innovation Process covers the sequence of activities from the beginning of an initiative through implementation combining traditional and non- traditional approaches to Business Strategy. As a team based framework the approach includes part information exchange , part exploration, part mediation, part creative invention and part improvement thereafter. The Innovation process is divided into two brad modes of thinking : Divergent and Convergent.



Divergent lies at the heart is open minded, exploratory and inquisitive , deploying

Non- traditional, creative thinking and future visioning techniques. If not impatient for short term success then the divergent mode opens the door to the possibility of identifying breakthroughs.



Convergent mode includes the traditional business tools, techniques and data analysis, potential opportunities are evaluated and prioritized , refined and then often moved through a formal decision based stage gate process until the most promising ones are implemented.



b)Strategic Alignment is the process of engaging short term leadership team, a broad cross section of the organization and key external stakeholders in the developments of a shared vision and the path forward . Strategic Alignment can be of two types: Internal Alignment and External Alignment



In case of the Internal Alignment the Internal Team of the Organisation will drive an innovative initiative while in case of External Alignment to gather insights from partner organizations by formally making them a part of the co- creation process. This is called an Extended Team which includes representatives from the organizations supplier, channel , manufacturing or packaging partners.





c) Industry Foresight is a top- down approach that explores the drivers , trends, enablers and dislocations within one or more industries. By this step an organization can develop a compelling , proprietary view of the future , enabling it to then define well grounded and pragmatic participation strategy.





d) Consumer - Customer Insight is a qualitative, bottom up approach that leverages insights into the behaviours, perceptions and needs of the current and potential consumers / customers by involving them as true partners in the innovation process. Though Consumer /customer participation in corporate strategy is unheard of , there is a tremendous opportunity in involving consumers / customers ( and suppliers and other external stakeholders etc.) as true partners in the innovation process by adopting a Customer / Consumer Insight approach. This approach is not limited to Consumer / Customer but can be extended to channel partners , employees , investors , early adopter non-users etc.



e) Core Technologies : After having a clear idea of a Consumer Customer needs it is not only essential to consider the organisations technologies but also other capabilities that are integral to success. Such competencies include intellectual property or patents, unique relationships with suppliers and partners, brand equity, speed and operational agility or unique business process . An innovation must have a tight link to core competencies. The significant opportunities by partnering , outsourcing or acquiring new technologies and competencies must be considered for innovation.



f) Organisational Readiness have its importance in the innovative or convergent stage. It mainly refers the ability to act upon and implement innovative ideas and strategies, and to successfully come to grips with the opearational, political, cultural and financial demands that will follow. The Organisational Readiness have three dimensions:

Organisational Readiness

Cultural Readiness

Process Readiness

Structural Readiness

Cultural readiness refers to the mindset and norms that allow individuals and teams to think imaginatively , to take prudent risks and to seek out, create and introduce innovative solutions.

Process readiness refers to the general business process and practices that enable functional groups to operate effectively and collaborate toward a common goal.



Structural readiness refers to the organizational structures and technologies that support innovation as well as levels of flexibility to assign available and qualified staff to high priority projects.

g) Disciplined Implementation includes transition to specific projects or programmes, technical product development and design, developing a distinctive value proposition through consumer based rapid prototyping and testing, brand development, building a business case, effectively communicating internally to gain broader organizational buy-in, developing marketing and channel strategies , defining evaluation criteria and success metrics appropriate for a new venture, developing new business processes , hiring and training and establishing feedback loops for continuous improvement to the innovation process.



The initiatives which are required for the implementation of the Strategic Innovation are :

Implementation skillsets and mindsets

Maintaining momentum

A formal project management approach

An understanding of Organisational priorities and decision making processes and a

Practical Stage Gate Process





Strategic Innovation is not an end state. It is a journey of open minded exploration ,experimentation , thinking , decision making , action , results and learning , with the cycle and then repeating. It is actually a process of learning by doing. Not all innovations may work out. But still the team working on innovation management practices should be patronized by the top echelons of management. The importance of Strategic Innovation in value maximization of a firm is very important in the light of rapid changes in the business dynamics internationally in digital economics. To conclude Strategic Innovation is an important key to attain global competitiveness and value maximization.



References :



* www.innovation point .com

* Strategic Innovation- the modern approach - V.W. Rodrique -2007

* www.strategic innovation.org

* The innovative approach of Strategic Management- Prof P. SundaramKutty , 2006



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